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Charlie Rose: A Conversation with Mark Penn

October 16, 2007

(Mark Penn Interview starts at 28:15 min)

A conversation with Mark Penn, chief strategist for Hillary Clinton and worldwide CEO of the public relations firm Burson-Marsteller and president of the polling firm Penn, Schoen and Berland Associates. Mark Penn also discusses his book, Microtrends: The Small Forces Behind Tomorrow’s Big Changes.