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Politico: Most affluent voters key to Obama sweep

November 11, 2008

Politico

By MARK PENN
Published November 11, 2008

Barack Obama promised he would lower taxes for 95 percent of Americans and presumably raise them for the 5 percent who benefited most under President Bush’s tax policies. But, remarkably, the most affluent 5 percent supported Obama and that was perhaps the key to his victory last week.

This group — and the rise of a new elite class of voters — is at the heart of the fast-paced changes in demographics affecting the political, sociological and economic landscape of the country. While there has been some inflation over the past 12 years, the exit poll demographics show that the fastest growing group of voters in America has been those making over $100,000 a year in income. In 1996, only 9 percent of the electorate said their family income was that high. Last week it had grown to 26 percent — more than one in four voters. And those making over $75,000 are up to 15 percent from 9 percent. Put another way, more than 40 percent of those voting earned over $75,000, making this the highest-income electorate in history.

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