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Mark Penn Participates in Time Warner’s Politics 2008 Summit

Mark Penn participates in panel entitled “Media Power Vs. Political Power: The 2008 Election Re-defining the Relationship” alongside senior correspondents from the major news outlets, as part of Time Warner’s Politics 2008 Summit: The Media Conference for the Election of the President. To view the video, please visit the Digital […]

October 13, 2008

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Politico: Clintonism lives

By MARK PENN Published August 25, 2008 For eight years, President Bill Clinton prepared America for the 21st century, restoring optimism and activism to the presidency, redefining America’s role in the world, funneling more money to the poor and underserved while balancing the budget and creating the foundation for the […]

August 25, 2008

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Politico: Negative ads: They really do work

By MARK PENN Published August 11, 2008 Clever negative advertising works. That is reality. The tactic meets with media and pundit disapproval and spawns accusations of negativity, but the reality is that a clever negative ad can be devastatingly effective. The 2008 presidential race is shaping up to be a […]

August 11, 2008

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Politico: In WH race, strong is often wrong

By MARK PENN Published August 4, 2008 In many recent presidential elections, Americans have had a choice: pick the candidate they think is a stronger leader or pick the candidate they believe is right on the issues. Almost always, they have chosen the stronger leader — even though they have […]

August 4, 2008

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Politico: ‘Active grannies’ the new soccer moms

By MARK PENN Published July 29, 2008 Despite all the talk about this election being driven by the youth vote, America as a nation has never been older and the power of the senior vote has never been greater. In the relentless quest to find the soccer moms of this […]

July 29, 2008

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