By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published October 29, 2009 This is the age of the amafessional, when amateurs are rivaling professionals in opportunity, talent and the ability to produce quality work. It’s happening in virtually every field. In areas ranging from […]
Read More
Mark Penn Responds: People have raised questions about the calculations on the numbers of bloggers for hire. First, I was surprised at how few studies there are on this and I believe there definitely should be more. So perhaps in the future I will do some original research, but for […]
Read More
Mark Penn spoke about the resilience of the internet economy to weather the financial crisis, including the rise of blogging and technology, and the dislocation and challenges facing journalists and the print industry. Watch the video on China’s QQ.com
Read More
By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published April 21, 2009 In America today, there are almost as many people making their living as bloggers as there are lawyers. Already more Americans are making their primary income from posting their opinions than Americans […]
Read More