By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published June 17, 2009 Doom and gloom are in, optimism is out. The fact that the stock market appears to have righted itself after the steep declines late last year seems out of step with the […]
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Mark Penn on ‘Guys Left Behind’ Mark Penn, the pollster and former adviser to Hillary and Bill Clinton, adds some good thoughts to a subject that has long interested us here at Economix. He writes in The Wall Street Journal: Sure, most leadership positions are still filled by men, and […]
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Women are victors in ‘mancession’ Gender roles are being rewritten in America as men bear the brunt of job losses THE economic crisis is sweeping away men’s jobs at a faster rate than those of women in America, heralding the onset of a so-called “mancession”. New unemployment figures have revealed […]
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Mark Penn cites statistics that show the traits that worked for men for thousands of years – aggressiveness and risk-taking – are not working for them in the information age, causing men to fall behind women in life expectancy, education, and good health. Watch the video now at CNBC.
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By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published June 1, 2009 Guys are simply falling behind these days. We may not yet have the first woman president, but a look at what is happening with the next generation shows that women are succeeding […]
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The Latest On Microtrends: An interview with Mark Penn, CEO of Burson-Marsteller Size matters. But perhaps not always the way we think it does. When politicians and marketers around the globe spend their resources trying to uncover the next big thing, they may be overlooking something even more valuable–the next […]
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Read The New American Shopper by Mark Penn and Kinney Zalesne, featured in the Direct Marketing Association’s Point Magazine (Spring 2009)
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By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published April 21, 2009 In America today, there are almost as many people making their living as bloggers as there are lawyers. Already more Americans are making their primary income from posting their opinions than Americans […]
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Reach Consumers Who Friend Before They Spend Ever scoured the web for information about a brand of shampoo you’ve been considering using? Did customer reviews on Overstock or Amazon play a role in any of the purchases you made this past holiday season? Have you “Googled” a date’s name before, […]
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