By MARK PENN Published August 19, 2008 During the Super Bowl, the seventh game of the World Series and the “American Idol” finale, Americans can be counted on to sit in front of their television sets. The same is true of the quadrennial political conventions. America is a country that […]
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At the 2008 Theatre Communications Group Conference in Denver, Microtrends co-author Kinney Zalesne spoke to the importance and emergence of microtrends. View the video on the Theatre Communications Group website
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Mark Penn talks about how he got into polling, the high and low points in his career, undiscovered trends, and the power of the internet to bring people together to create change.
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