By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published November 18, 2009 Unemployment has hit double digits in the U.S., and in some areas of the industrial Midwest, it is approaching 16%. Joblessness in many parts of this country is destructive beyond belief. The […]
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By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published October 7, 2009 The soccer mom is in decline. Married, middle-class but working suburban moms whose primary concern is how to enrich their children while they are away at work are declining in numbers, in […]
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By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published September 16, 2009 Grandparents are stepping up, and the American family may never be the same. A few years ago, a key microtrend was the Working Retired — aging Americans who were so enjoying work […]
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