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Wall Street Journal Microtrends Column: Doomsayers by Mark Penn

By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published June 17, 2009 Doom and gloom are in, optimism is out. The fact that the stock market appears to have righted itself after the steep declines late last year seems out of step with the […]

June 17, 2009

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Wall Street Journal Microtrends Column: Value is the New Green

By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published March 13, 2009 Until recently, being green was the best way for companies to demonstrate a sense of social responsibility, and for consumers to feel good about their purchases. Healthy food, hybrid cars, energy efficiency […]

March 16, 2009

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