Forbes: The Latest On Microtrends, an interview with Mark Penn, CEO of Burson-Marsteller
The Latest On Microtrends: An interview with Mark Penn, CEO of Burson-Marsteller Size matters. But perhaps not always the way we think it does. When politicians and marketers around the globe spend their resources trying to uncover the next big thing, they may be overlooking something even more valuable–the next […]