Wall Street Journal Microtrends Column: Fearless Freddies: Bungee-Jumping in the New Economy
By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published March 30, 2009 In these uncertain times, most people are seeking protection and safety from the prospect of even more economic turbulence. But another group is going bungee-jumping into the middle of the financial crisis […]
Wall Street Journal Microtrends Column: The Impressionable Elites Get Snookered
By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published December 19, 2008 For most of this century, con men and hucksters preyed on the uneducated and the elderly who couldn’t read the fine print. Some still are. But now we learn that the real […]
Wall Street Journal Microtrends Column: The Mattress Stuffers
By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published December 10, 2008 As the financial crisis swept across the nation these past few months, one of the first microtrend groups to emerge is the New Mattress Stuffers — people who have lost their trust […]