Close

Business Week: Pinning Down the New American Shopper by Mark Penn

Pinning Down the New American Shopper It’s about information, value, and being green: Today’s discriminating consumers are careful about how they spend, and they’re concerned about the planet By Mark Penn and E. Kinney Zalesne The consumer that marketers have had a lot of fun selling to over the last […]

October 17, 2009

Read More