By MARK PENN Published April 19, 2011 While The King’s Speech was a great movie, it was also a great example of how to advise a CEO or other important leader. As the story unfolds, Lionel Logue, the King’s speech therapist, goes from the unwanted outsider to the trusted adviser […]
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From Firm Voice, a Blog from the Council of Public Relations Firms Is your firm thinking of going global? Is it already there? More and more US firms are opening up offices around the world, and the trend should only intensify next year. Nearly a quarter of Council members have […]
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Mark Penn ranks #13 on PRWeek’s PR Power List of the 25 most powerful leaders in the communications industry in 2010. Mark Penn Worldwide president and CEO, Burson-Marsteller Love him or hate him, public affairs guru Mark Penn has the ear of some of the most powerful people in the […]
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Mark Penn interviewed in April 2010 in Madrid, Spain at the Burson-Marsteller EMEA (Europe, Middle East, and Africa) Leadership Conference. The CEO discusses Burson-Marsteller’s Evidence-Based Communications Philosophy, PR after the recession and Social Media.
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Mark Penn participated in a panel on “The Business of PR” at the 92Y Tribeca in New York with Kathy Bloomgarden, CEO, Ruder Finn and Steven Rubenstein, President, Rubenstein Communications. In the highlight video, Mark mentions that despite the shrinking demand for newspapers, the demand for news and information in […]
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Mark Penn ranks #10 on PRWeek’s PR Power List of the 25 most powerful leaders in the industry in 2009. Mark Penn [’08 rank – #10] CEO, Burson-Marsteller Last year wasn’t easy for Mark Penn. His candidate lost the presidential primary, and his actions were publicly cited for the loss […]
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Why don’t you start by telling me some of the toughest moments you’ve been through when advising people in tough situations. The truth is that in today’s world, there’s no success without failure. If you can’t tolerate a failure, it’s virtually impossible to have a successful life. The road to […]
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The Latest On Microtrends: An interview with Mark Penn, CEO of Burson-Marsteller Size matters. But perhaps not always the way we think it does. When politicians and marketers around the globe spend their resources trying to uncover the next big thing, they may be overlooking something even more valuable–the next […]
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Read The New American Shopper by Mark Penn and Kinney Zalesne, featured in the Direct Marketing Association’s Point Magazine (Spring 2009)
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By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published March 13, 2009 Until recently, being green was the best way for companies to demonstrate a sense of social responsibility, and for consumers to feel good about their purchases. Healthy food, hybrid cars, energy efficiency […]
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