Microtransactions and Beyond
By MARK PENN September 21, 2010 While the stock market continues its recovery, suggesting that investors have become more optimistic, the voting public remains in the firm grip of pessimism and their negative outlook shows no signs of receding as we head into the midterms. In the latest POLITICO poll, […]
By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published November 18, 2009 Unemployment has hit double digits in the U.S., and in some areas of the industrial Midwest, it is approaching 16%. Joblessness in many parts of this country is destructive beyond belief. The […]
Men: The Second Sex? It’s increasingly a woman’s world, as boys and men lose ground at school and at work. A chance to redefine manhood? …These days, outside top City circles, being a man does not signify first-class status. In much of modern life, maleness means coming second… …Mark Penn, […]
By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published September 16, 2009 Grandparents are stepping up, and the American family may never be the same. A few years ago, a key microtrend was the Working Retired — aging Americans who were so enjoying work […]
Women are victors in ‘mancession’ Gender roles are being rewritten in America as men bear the brunt of job losses THE economic crisis is sweeping away men’s jobs at a faster rate than those of women in America, heralding the onset of a so-called “mancession”. New unemployment figures have revealed […]
Mark Penn cites statistics that show the traits that worked for men for thousands of years – aggressiveness and risk-taking – are not working for them in the information age, causing men to fall behind women in life expectancy, education, and good health. Watch the video now at CNBC.
By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published June 1, 2009 Guys are simply falling behind these days. We may not yet have the first woman president, but a look at what is happening with the next generation shows that women are succeeding […]
Mark Penn spoke about the resilience of the internet economy to weather the financial crisis, including the rise of blogging and technology, and the dislocation and challenges facing journalists and the print industry. Watch the video on China’s QQ.com
By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published March 30, 2009 In these uncertain times, most people are seeking protection and safety from the prospect of even more economic turbulence. But another group is going bungee-jumping into the middle of the financial crisis […]
WSJ’s Kelsey Hubbard speaks with CEO of Burson-Marsteller about the challenges that world leaders will be facing and how deep these issues actually are and his reaction to the Prime Minister’s ideas.
Mark Penn is the President and Managing Partner of The Stagwell Group, a private equity fund focused on the marketing services industry.