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Time Magazine: Mark Penn on The Pessimism Index

By MARK PENN Published June 30, 2011 Just 10 years into a new century, more than two-thirds of the country sees the past decade as a period of decline for the U.S., according to a new TIME/Aspen Ideas Festival poll that probed Americans on the decade since the tragic events […]

June 30, 2011

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Arthur W. Page Society: Advising the CEO and The King’s Speech

By MARK PENN Published April 19, 2011 While The King’s Speech was a great movie, it was also a great example of how to advise a CEO or other important leader. As the story unfolds, Lionel Logue, the King’s speech therapist, goes from the unwanted outsider to the trusted adviser […]

April 20, 2011

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Business Week: Pinning Down the New American Shopper by Mark Penn

Pinning Down the New American Shopper It’s about information, value, and being green: Today’s discriminating consumers are careful about how they spend, and they’re concerned about the planet By Mark Penn and E. Kinney Zalesne The consumer that marketers have had a lot of fun selling to over the last […]

October 17, 2009

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The New York Times Economix Blog: Mark Penn on ‘Guys Left Behind’

Mark Penn on ‘Guys Left Behind’ Mark Penn, the pollster and former adviser to Hillary and Bill Clinton, adds some good thoughts to a subject that has long interested us here at Economix. He writes in The Wall Street Journal: Sure, most leadership positions are still filled by men, and […]

June 7, 2009

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