By MARK PENN Published June 30, 2011 Just 10 years into a new century, more than two-thirds of the country sees the past decade as a period of decline for the U.S., according to a new TIME/Aspen Ideas Festival poll that probed Americans on the decade since the tragic events […]
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By MARK PENN Published April 19, 2011 While The King’s Speech was a great movie, it was also a great example of how to advise a CEO or other important leader. As the story unfolds, Lionel Logue, the King’s speech therapist, goes from the unwanted outsider to the trusted adviser […]
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Pinning Down the New American Shopper It’s about information, value, and being green: Today’s discriminating consumers are careful about how they spend, and they’re concerned about the planet By Mark Penn and E. Kinney Zalesne The consumer that marketers have had a lot of fun selling to over the last […]
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Mark Penn on ‘Guys Left Behind’ Mark Penn, the pollster and former adviser to Hillary and Bill Clinton, adds some good thoughts to a subject that has long interested us here at Economix. He writes in The Wall Street Journal: Sure, most leadership positions are still filled by men, and […]
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Mark Penn cites statistics that show the traits that worked for men for thousands of years – aggressiveness and risk-taking – are not working for them in the information age, causing men to fall behind women in life expectancy, education, and good health. Watch the video now at CNBC.
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By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published June 1, 2009 Guys are simply falling behind these days. We may not yet have the first woman president, but a look at what is happening with the next generation shows that women are succeeding […]
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Read The New American Shopper by Mark Penn and Kinney Zalesne, featured in the Direct Marketing Association’s Point Magazine (Spring 2009)
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By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published May 1, 2009 A closer look into the accelerating trend of buying hybrid vehicles Unless you are willing to buy a windmill, the biggest green purchase out there is buying a hybrid car. Recently, the […]
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By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published April 21, 2009 In America today, there are almost as many people making their living as bloggers as there are lawyers. Already more Americans are making their primary income from posting their opinions than Americans […]
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