By MARK PENN Published June 30, 2011 Just 10 years into a new century, more than two-thirds of the country sees the past decade as a period of decline for the U.S., according to a new TIME/Aspen Ideas Festival poll that probed Americans on the decade since the tragic events […]
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Pinning Down the New American Shopper It’s about information, value, and being green: Today’s discriminating consumers are careful about how they spend, and they’re concerned about the planet By Mark Penn and E. Kinney Zalesne The consumer that marketers have had a lot of fun selling to over the last […]
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The Latest On Microtrends: An interview with Mark Penn, CEO of Burson-Marsteller Size matters. But perhaps not always the way we think it does. When politicians and marketers around the globe spend their resources trying to uncover the next big thing, they may be overlooking something even more valuable–the next […]
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Read The New American Shopper by Mark Penn and Kinney Zalesne, featured in the Direct Marketing Association’s Point Magazine (Spring 2009)
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Reach Consumers Who Friend Before They Spend Ever scoured the web for information about a brand of shampoo you’ve been considering using? Did customer reviews on Overstock or Amazon play a role in any of the purchases you made this past holiday season? Have you “Googled” a date’s name before, […]
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Mark Penn participated in the summit’s panel entitled “Global Media and Advertising: The Transition – TV, Broadband, Mobile and Social Media,” alongside other communications industry leaders. Participants addressed the transformation of advertising in the face of digital media, with a view towards a more holistic understanding of what the next […]
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By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published March 2, 2009 With all the concern about America’s manufacturing sector losing jobs, it is easy to miss that the newest phenomenon is the wholesale loss of professional jobs, the very jobs that fueled America’s […]
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By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published February 3, 2009 With all the stimulus ready to go into more broadband, bigger tax cuts and infrastructure, some of America’s most expensive societal investments are also on the decline and in need of a […]
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By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published January 8, 2009 With so much attention on psychological marketing these days — finding new ways to tap into people’s heads — perhaps the single most neglected trend out there is the move towards more […]
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By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published December 10, 2008 As the financial crisis swept across the nation these past few months, one of the first microtrend groups to emerge is the New Mattress Stuffers — people who have lost their trust […]
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