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Politico: Most affluent voters key to Obama sweep

By MARK PENN Published November 11, 2008 Barack Obama promised he would lower taxes for 95 percent of Americans and presumably raise them for the 5 percent who benefited most under President Bush’s tax policies. But, remarkably, the most affluent 5 percent supported Obama and that was perhaps the key […]

November 11, 2008

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Politico: Young moderates – A fragile coalition

By MARK PENN Published October 28, 2008 This election promises to offer a fundamental realignment that could stand for decades to come as young moderate voters become the driving force for change in the presidential race. These more socially tolerant, opportunity-oriented voters are the ones likely to put Barack Obama […]

October 28, 2008

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Politico: So goes the nation: New electoral map

By MARK PENN Published September 17, 2008 The outcome of the 2008 election will, like the last two presidential campaigns, come down to a small number of voters in a few places. Yet those votes will be affected by big, overarching events such as the emergence of Republican vice presidential […]

September 17, 2008

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Politico: Negative ads: They really do work

By MARK PENN Published August 11, 2008 Clever negative advertising works. That is reality. The tactic meets with media and pundit disapproval and spawns accusations of negativity, but the reality is that a clever negative ad can be devastatingly effective. The 2008 presidential race is shaping up to be a […]

August 11, 2008

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Politico: ‘Active grannies’ the new soccer moms

By MARK PENN Published July 29, 2008 Despite all the talk about this election being driven by the youth vote, America as a nation has never been older and the power of the senior vote has never been greater. In the relentless quest to find the soccer moms of this […]

July 29, 2008

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