Mark Penn on Microtrends in Huntsville, Alabama [VIDEO]
Mark Penn answered questions on the diversity of Microtrends that are impacting society in Huntsville, Alabama and in America at large. Watch the video at the Huntsville Newswire
Microtransactions and Beyond
Mark Penn answered questions on the diversity of Microtrends that are impacting society in Huntsville, Alabama and in America at large. Watch the video at the Huntsville Newswire
Political strategists Mark Penn and Karen Hughes spoke about the 2010 midterm election campaign, prospects for a Republican takeover in Congress, key races in various parts of the country, and significant national issues in the elections. They also responded to questions from the audience. Watch the video at C-SPAN.org
By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published December 17, 2009 This is the season for traditions: chestnuts roasting on an open fire, carolers on the doorstep, and the endless argument about the secularization of Christmas. This isn’t the usual complaining about the […]
By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published November 18, 2009 Unemployment has hit double digits in the U.S., and in some areas of the industrial Midwest, it is approaching 16%. Joblessness in many parts of this country is destructive beyond belief. The […]
Men: The Second Sex? It’s increasingly a woman’s world, as boys and men lose ground at school and at work. A chance to redefine manhood? …These days, outside top City circles, being a man does not signify first-class status. In much of modern life, maleness means coming second… …Mark Penn, […]
By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published October 29, 2009 This is the age of the amafessional, when amateurs are rivaling professionals in opportunity, talent and the ability to produce quality work. It’s happening in virtually every field. In areas ranging from […]
Pinning Down the New American Shopper It’s about information, value, and being green: Today’s discriminating consumers are careful about how they spend, and they’re concerned about the planet By Mark Penn and E. Kinney Zalesne The consumer that marketers have had a lot of fun selling to over the last […]
By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published October 7, 2009 The soccer mom is in decline. Married, middle-class but working suburban moms whose primary concern is how to enrich their children while they are away at work are declining in numbers, in […]
Rima Adler had exchanged a couple of messages with a guy on JDate, but hadn’t yet read his profile. When she finally did, she saw something she wasn’t expecting—he wasn’t Jewish; it said so in capital letters. The 34-year-old District resident quickly wrote back to tell the man that she […]
By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published September 16, 2009 Grandparents are stepping up, and the American family may never be the same. A few years ago, a key microtrend was the Working Retired — aging Americans who were so enjoying work […]