Microtransactions and Beyond
From the US to the UK, new political winds By MARK PENN Published May 6, 2010 Thursday’s elections in Britain could be a harbinger of what is likely to come to America in the not-too-distant future: new movements and even parties that shake up the political system. Cleggmania shows that […]
Cleggmania could change the world’s elections If it can happen in traditional old Britain, consumer power can take root anywhere By MARK PENN Published May 3, 2010 It used to be the case that UK campaigns were thought to follow the US lead closely: Clinton’s War Room in 1992 became […]
Britain’s Nick Clegg. Florida’s Charlie Crist. Would U.S. politics benefit from a third party? The Washington Post asked Mark Penn and other political experts for their assessment. MARK PENN Chief executive of Burson-Marsteller; adviser to Hillary Clinton’s 2008 presidential campaign; pollster and adviser to Bill Clinton from 1995 through 2000. […]
US Expert Reveals The Real Debate ‘Winner’ By MARK PENN, US debates expert Published April 30, 2010 After the media frenzy around “Bigotgate”, last night’s third and final TV debate took place took under a surreal backdrop. Gordon Brown’s comments about Gillian Duffy were disastrous not just because of the […]
Rub-A-Dub-Snub! Are Leaders Scrubbing Up? By MARK PENN, US debates expert Published April 23, 2010 If the first election debate spawned a new political catchphrase – “I agree with Nick” – the second debate in Bristol saw the line abandoned. After watching Nick Clegg’s popularity soar in the last week, […]
UK Leaders’ Debate: Lessons For Next Time By MARK PENN, US debates expert Published April 16, 2010 The first UK election debate brought with it a real sense of interest and expectation. Would there be a knock-out blow? Would any of the candidates slip up? How would they cope with […]
Mark Penn is the President and Managing Partner of The Stagwell Group, a private equity fund focused on the marketing services industry.