By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published July 16, 2009 There’s always been lots of talk in this country about income inequality, but very little about lifestyle disparities, differences which are pulling American elites farther and farther away from mainstream America. These […]
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By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published June 1, 2009 Guys are simply falling behind these days. We may not yet have the first woman president, but a look at what is happening with the next generation shows that women are succeeding […]
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By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published May 14, 2009 Not long ago, everyone in America wanted to be a member of the “middle class.” In fact, as many as 53% of Americans described themselves that way to pollsters. But with the […]
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By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published May 1, 2009 A closer look into the accelerating trend of buying hybrid vehicles Unless you are willing to buy a windmill, the biggest green purchase out there is buying a hybrid car. Recently, the […]
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Mark Penn Responds: People have raised questions about the calculations on the numbers of bloggers for hire. First, I was surprised at how few studies there are on this and I believe there definitely should be more. So perhaps in the future I will do some original research, but for […]
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By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published April 21, 2009 In America today, there are almost as many people making their living as bloggers as there are lawyers. Already more Americans are making their primary income from posting their opinions than Americans […]
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By MARK PENN with E. KINNEY ZALESNE From The Wall Street Journal Microtrends Column Published March 30, 2009 In these uncertain times, most people are seeking protection and safety from the prospect of even more economic turbulence. But another group is going bungee-jumping into the middle of the financial crisis […]
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WSJ’s Kelsey Hubbard speaks with CEO of Burson-Marsteller about the challenges that world leaders will be facing and how deep these issues actually are and his reaction to the Prime Minister’s ideas.
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Reach Consumers Who Friend Before They Spend Ever scoured the web for information about a brand of shampoo you’ve been considering using? Did customer reviews on Overstock or Amazon play a role in any of the purchases you made this past holiday season? Have you “Googled” a date’s name before, […]
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