Huffington Post: We Need a Shot in the Arm, if Not a Moonshot

Huffington Post: We Need a Shot in the Arm, if Not a Moonshot
By Mark Penn and Don Baer, November 11, 2013

The recent dysfunction in Washington, with its massive collateral damage to the economy and national morale, couldn’t have come at a worse time. It was no mere blip in America’s otherwise good spirits. In fact, Americans haven’t thought the country was on the right track since 2004.

And now, according to a global poll commissioned by Thomson Reuters on “The New Professional,” it seems that not only are professionals in developed markets like the U.S. low on the drive, hunger, and entrepreneurial spirit that used to fuel our economy — but professionals in emerging-market countries like China, India, and Brazil are more than picking up the slack.

According to the poll, conducted by Penn Schoen Berland in partnership with Thomson Reuters in February and March of this year, only 29 percent of professionals in developed markets such as the US and the UK describe themselves as “always” or “almost always” optimistic, compared to a sizeable 48 percent of professionals in emerging-market countries such as China, India, and Brazil. When asked to rate the statement “I believe hard work will always be rewarded,” a paltry 17 percent of developed-market professionals strongly agreed, compared to 42 percent of emerging-market professionals. And regarding the statement, “I want to be able to be entrepreneurial in my job,” only 30 percent of developed-market professionals strongly agreed, compared to fully 58 percent of professionals in emerging markets.

Read the full article at The Huffington Post

Mark Penn discusses public opinion polling at the Graduate School of Political Management

Mark Penn, former senior adviser to President Bill Clinton, discusses public opinion polling and its role in presidential decision making with senior officials from the Clinton and George W. Bush White Houses.

The New York Times: A Political Brawler, Now Battling for Microsoft

SEATTLE — Mark Penn made a name for himself in Washington by bulldozing enemies of the Clintons. Now he spends his days trying to do the same to Google, on behalf of its archrival Microsoft.

Since Mr. Penn was put in charge of “strategic and special projects” at Microsoft in August, much of his job has involved efforts to trip up Google, which Microsoft has failed to dislodge from its perch atop the lucrative Internet search market.

Drawing on his background in polling, data crunching and campaigning, Mr. Penn created a holiday commercial that has been running during Monday Night Football and other shows, in which Microsoft criticizes Google for polluting the quality of its shopping search results with advertisements. “Don’t get scroogled,” it warns. His other projects include a blind taste test, Coke-versus-Pepsi style, of search results from Google and Microsoft’s Bing.

The campaigns by Mr. Penn, 58, a longtime political operative known for his brusque personality and scorched-earth tactics, are part of a broader effort at Microsoft to give its marketing the nimbleness of a political campaign, where a candidate can turn an opponent’s gaffe into a damaging commercial within hours. They are also a sign of the company’s mounting frustration with Google after losing billions of dollars a year on its search efforts, while losing ground to Google in the browser and smartphones markets and other areas.

Read the full article at The New York Times

Huffington Post: A Public Ready to Act Against Genocide, in Syria and Beyond

Huffington Post: A Public Ready to Act Against Genocide, in Syria and Beyond
By Mark Penn and Michael Abramowitz, July 24, 2012

Conventional wisdom has it that our country is turning inward. But with dramatic global events that often unfold on the Internet, the public seems to have a heightened awareness of the risk of genocide and other kinds of mass atrocities — and want our leaders to act.

A new poll we worked on together suggests that Americans in fact care very much about preventing genocide in other countries, want our government to be actively engaged in stopping it and are willing to employ military force under certain conditions.

The findings emerge from a random telephone poll of 1,000 Americans conducted by Penn, Schoen, and Berland for the United States Holocaust Memorial Museum. We wanted to gauge how Americans think about the prevention of genocide and other mass atrocities, an oft-neglected element of our foreign policy agenda.

At its core, our new poll shows that Americans are both idealistic and realistic when it comes to preventing genocide.

Americans believe genocide is a clear threat today and that we can do something about it: More than 90 percent of the people we polled say they believe that genocide is not just a phenomenon of the past and could occur today, and two thirds believe it is preventable. They do not see such atrocities just as part of ancient feuding between peoples that we cannot do anything about — that kind of thinking has precluded effective action in the past. They see genocide as a tool used by political leaders to accomplish political goals.

Read the full article at The Huffington Post

The Wall Street Journal: Mark Penn, Microsoft’s New Strategist, Hopes to Boost Bing



Microsoft has hired Mark Penn–a well-known political strategist, pollster and CEO of the Burson-Marsteller public-relations firm–to a new corporate strategy role reporting directly to Steve Ballmer. The initial focus: igniting more consumer use of Bing, the Microsoft Web search engine.

In an interview, Mr. Penn said he is assembling a “SWAT team” to work on thorny strategy questions around Microsoft consumer projects. His initial priority, Mr. Penn said in the interview, would be Bing, which lags far behind Google in market share and revenue despite billions of dollars of investment from Microsoft. Mr. Penn, whose appointment was announced Thursday, will have a new post as corporate vice president of strategic and special projects.

Mr. Penn said coming to Microsoft reflects his interest in technology, stemming from his youth when he built his own computer from a kit. “You could say fairly that politics and technology have been my two passions since I was about 12,” Mr. Penn said. He has consulted for Microsoft previously, including during the U.S. government’s antitrust lawsuit against the company a decade ago.

Mr. Penn said his new post germinated from a review he conducted about six months ago — at Mr. Ballmer’s request — of how Microsoft products are presented to the public. During that period, Mr. Penn said he became intrigued with Bing’s quality as a search engine. For Mr. Ballmer’s part, Mr. Penn said the Microsoft boss was intrigued with Mr. Penn’s comparison of the marketing challenge of Bing to pitching a political candidate. With search engines, Mr. Penn said, “People these days are making a choice, just like they’re making a political choice.”

Read the full article at The Wall Street Journal Digits blog

Time Ideas: Who Should Romney Pick For Vice-President?

  TIME IDEAS
Who Should Romney Pick For Vice-President?

The Republican strategist and Democratic pollster in their biweekly face-off about Election 2012

Penn: Obama’s pick of Biden in 2008 was based on filling a void in foreign policy experience, not to win the state of Delaware. Foreign policy was a major topic of the election, and Biden’s experience serving for several years as chairman of the Senate Foreign Relations Committee perfectly complemented Obama and made up for what he lacked.

Romney will also try to use his Vice Presidential pick to make up for the voids in his biography rather than in electoral votes.  So far, his greatest weakness has been his inability to connect with middle and working class voters. In a recent CNN poll, Romney wins only 43% of Americans who make under $50,000, 11 points lower than Obama.

Romney will likely pick a running mate who can combat his image of a super-wealthy CEO, and for that, my guess is he will look to Tim Pawlenty. Pawlenty grew up as the son of a truck driver in St. Paul, Minnesota.  He worked his way through school and was the only child in his family to graduate from college. His story would win Romney greater support among middle and working class Americans.

But while Pawlenty is the smart biographical choice, that is not necessarily the best strategic play. A game-changing candidate such as Marco Rubio or Condoleezza Rice would help re-energize Romney’s tepid campaign. Neither would be a Sarah Palin-like destructive force, and both would help him where he is hurts most — Rubio would help Romney win back some of the Hispanic vote and ultimately even the state of Florida. Dr. Rice, on the other hand, would help him with women and perhaps even improve his image in the African American community. A game-changer could work this time around.

Read the full article at TIME Ideas

Time Ideas: What Are American Values These Days?

  TIME IDEAS
What Are American Values These Days?

The Republican strategist and the Democratic pollster reflect on which core beliefs are still central to our lives.

Penn: My hope this July 4th is that we focus as Americans on reviving our sport values — values that have made us great and can rekindle our optimism for the future as they have done many times before. From Jesse Owens’s victories in the 1936 Berlin Olympics to the “Miracle on Ice” in Lake Placid in 1980, great athletic events have crystalized our faith in the country.

These days, sports are marred by scandals that go far beyond cheating, and it seems that every feel-good sports moment has its nefarious counterpart. Sports have always represented American values of fair competition, community, hard work, and the American Dream. But Americans believe our values are in decline, and while this is most clearly attributed to a lack of faith in political and economic institutions, perhaps our athletic institutions best demonstrate why we as a nation have become pessimistic about our values.

To take one example, in the same study, Americans found the use of performance enhancing drugs by athletes to be the least morally acceptable behavior in a list that included prostitution, underage drinking, human cloning, and illegal drug use. Every time a scandal hits the sports world, it shakes our trust in our athletic institutions and people who are seen as role models, especially by the Millennial generation. According to the values poll, 45% of Americans age 18–29 say that celebrities and professional athletes have a fair amount or a great deal of influence on developing their beliefs of right and wrong. This is higher than the 42% of the same group who say the same of political leaders, and only slightly lower than the 51% who say that religious leaders have the same amount of influence on their values. We need to hold athletes (as well as other public figures) to a higher moral standard if we are to reverse the pessimism and restore faith in values that American sports have in the past, and can once again, embody. The Olympics will provide our athletes a new opportunity to shine and rise above it all in our best tradition.

Read the full article at TIME Ideas

NPR News: Poll Shows A New Definition Of Optimism In America


Two-thirds of Americans say the country is headed in the wrong direction, according to a survey conducted by Penn Schoen Berland. On NPR News Talk of the Nation, Mark Penn explains that though Americans are losing confidence in the nation, they have retained a sense of personal optimism.

Listen to the Story at NPR News

Transcipt:

DONVAN: So what we’re seeing here, is it kind of a redesign of the American dream or at least the way that people are describing it to themselves?

PENN: Well, I think that Americans, you have to bear in mind, are always a little pessimistic. I mean, it’s really quite common for Americans to rag on current conditions at the same time that half of them also think in an optimistic way because people often think the external world has significant problems that can’t be surmounted, but they usually see their internal world as a world of promise of hope. And they still mostly see that in America, though we’ll have to say we’ve gone through perhaps the longest period of pessimism, in what I always joke as recorded polling history in the last decade.

DONVAN: And what is it that people are losing faith in? Is it institutions?

PENN: Well, they are losing a lot of faith in their politicians. Wall Street came out miserably in this survey. I think less than 20 percent believe the people on Wall Street share common American values, which shows what a hill they have to climb. I think there’s some dispirit with the overall capitalist system. They think the economy is going in the wrong direction. What haven’t people lost faith in, in terms of outside institutions? Virtually every one.

DONVAN: And, you know, I know we always have a tendency to look in the rearview mirror only about 10 yards down the road, so it’s almost hard to believe that there was a time when people had more confidence in institutions. But is there a recent – is it recent that we – that a majority of Americans had a kind of faith in the institutions that represent them, by Wall Street and by their churches and by the electoral process? Was there…

PENN: I think the second Clinton administration was probably as close to the last heyday as we really had. I think probably the period from probably Clinton’s second election through – until 9/11 occurred was probably a very optimistic period. People thought that America was on top again, preparing for the 21st century. Two-thirds of the public thought things were going in the right direction. We really haven’t seen that in a long time.

DONVAN: Interesting trends you find in generational differences. Let’s talk about a couple of those. One is the open-mindedness of the younger generation. On what topics in particular are younger Americans coming out as more open minded?

PENN: Well, I think younger Americans here are expressing themselves as considerably more socially liberal than the older generation, and it’s interesting because the older generation now is the generation that voted for Kennedy. So whether it’s living together without marriage, whether it’s homosexuality, all of these various topics that have been difficult topics of discussion the older generation still finds morally unacceptable, the younger generation finds quite acceptable. And so there is a big split on social values between the two. Now, you don’t really know what happens to the younger generation when they get older.

Read the full transcript at NPR News

CNN: Americans Are Losing Confidence in the Nation

The Atlantic: Americans Are Losing Confidence in the Nation but Still Believe in Themselves

By MARK PENN
Published June 27, 2012

A new poll on values shows that there’s less faith in Washington, Wall Street, and even God. But Americans still think they can get anything they want through sheer hard work.

America’s values are in upheaval, triggered by the advance of technology, prolonged pessimism, and a loss of confidence in major social, political, economic, and religious institutions, according to a poll of more than 2,000 Americans commissioned by The Atlantic and The Aspen Institute for the Aspen Ideas Festival. The poll was conducted by Penn Schoen Berland between May 25 and June 6, 2012.

While Americans have become far more socially tolerant of different lifestyles, they have become far more cynical about Wall Street, the ability to succeed on one’s own merits, the future of their children, and even the existence of God, according to the poll.

Full results here

America is in many ways unhappy with itself and the pop-culture it has become.

More than two thirds (69 percent) believe that American values have declined, and they point to political corruption, increased materialism, declining family values, and a celebrity-obsessed culture as the culprits.

Religious freedom is named as a core value, and yet fewer Americans are embracing any religion. Overall, 89 percent of Americans now say that they believe in God, down from 98 percent in a 1967 Gallup poll. The youngest generation shows an even sharper decline to 81 percent, though people often become more religious after they have children or start a family. By all measures ­- from basic belief to weekly attendance ­– religion and religious life are trending down in importance in American life.

Read Full Article at The Atlantic

--->