 Mark Penn is the worldwide CEO of the public relations firm Burson-Marsteller, CEO of the polling firm Penn, Schoen and Berland Associates, and author of Microtrends: The Small Forces Behind Tomorrow’s Big Changes. |
About Microtrends
The paperback edition of Microtrends, including many new and updated trends, was on The New York Times’ Bestsellers list.
Here's what critics are saying:
"Unrelentingly fascinating ... a diligently researched tome chock-full of counterintuitive facts and findings that may radically alter the way you see the present, the future, and your places in both."
-- The New York Times
"Riveting ... imaginative ... Penn is as much a business consultant as he is a political junkie―a symbiosis that helps explain why so much of his book is so original."
--Financial Times
"Delightful and fast-paced...A breezy, entertaining consideration of niche groups within America."
--Business Week
"Read it for its dozens of social insights that could well be turned to profit."
-- The Economist
Recent Posts
Huffington Post Columns
- The Huffington Post: Strategy Corner: Obama -- Don't Bring Back Class Warfare
- The Huffington Post: Finding the American Spirit After 9/11
- The Huffington Post: Lessons Learned by Obama and the Republicans
- The Huffington Post: The Odds on Obama
- The Huffington Post: State of the Union: Constitutional Amendment on Internet Freedom
Politico Power and the People Poll Series
- Politico: Poll: D.C. elites down on Sarah Palin
- Politico: Poll analysis: Public and D.C. elites agree: Prosecute Assange
- Politico: Poll: The big disconnect: D.C. elites think Obama will be reelected, but the public doubts it
- Politico: Poll: Dems seen as party of negativity and ideas
- Politico: Poll: The strong grip of pessimism by Mark Penn
Wall Street Journal Microtrends Column
- Wall Street Journal Microtrends Column: Religious Independents: God Without the Religion by Mark Penn
- Wall Street Journal Microtrends Column: The Unemployment Cushion by Mark Penn
- Wall Street Journal Microtrends Column: On the Web, Amateurs Rivaling Professionals by Mark Penn
- Wall Street Journal Microtrends Column: The Declining Soccer Mom by Mark Penn
- Wall Street Journal Microtrends Column: Grandparents to the Rescue by Mark Penn
Add your Comment!