Read The New American Shopper by Mark Penn and Kinney Zalesne, featured in the Direct Marketing Association’s Point Magazine (Spring 2009)
 Mark Penn is the worldwide CEO of the public relations firm Burson-Marsteller, CEO of the polling firm Penn, Schoen and Berland Associates, and author of Microtrends: The Small Forces Behind Tomorrow’s Big Changes. |
About Microtrends
The paperback edition of Microtrends, including many new and updated trends, was on The New York Times’ Bestsellers list.
Here's what critics are saying:
"Unrelentingly fascinating ... a diligently researched tome chock-full of counterintuitive facts and findings that may radically alter the way you see the present, the future, and your places in both."
-- The New York Times
"Riveting ... imaginative ... Penn is as much a business consultant as he is a political junkie―a symbiosis that helps explain why so much of his book is so original."
--Financial Times
"Delightful and fast-paced...A breezy, entertaining consideration of niche groups within America."
--Business Week
"Read it for its dozens of social insights that could well be turned to profit."
-- The Economist
Recent Posts
Huffington Post Columns
- The Huffington Post: Strategy Corner: Obama -- Don't Bring Back Class Warfare
- The Huffington Post: Finding the American Spirit After 9/11
- The Huffington Post: Lessons Learned by Obama and the Republicans
- The Huffington Post: The Odds on Obama
- The Huffington Post: State of the Union: Constitutional Amendment on Internet Freedom
Politico Power and the People Poll Series
- Politico: Poll: D.C. elites down on Sarah Palin
- Politico: Poll analysis: Public and D.C. elites agree: Prosecute Assange
- Politico: Poll: The big disconnect: D.C. elites think Obama will be reelected, but the public doubts it
- Politico: Poll: Dems seen as party of negativity and ideas
- Politico: Poll: The strong grip of pessimism by Mark Penn
Wall Street Journal Microtrends Column
- Wall Street Journal Microtrends Column: Religious Independents: God Without the Religion by Mark Penn
- Wall Street Journal Microtrends Column: The Unemployment Cushion by Mark Penn
- Wall Street Journal Microtrends Column: On the Web, Amateurs Rivaling Professionals by Mark Penn
- Wall Street Journal Microtrends Column: The Declining Soccer Mom by Mark Penn
- Wall Street Journal Microtrends Column: Grandparents to the Rescue by Mark Penn
Add your Comment!