Wall Street Journal Microtrends Column: Glamping: Its Time Is Coming by Mark Penn

Wall Street Journal Microtrends Column
By MARK PENN with E. KINNEY ZALESNE
From The Wall Street Journal Microtrends Column
Published August 23, 2009

Europeans love touring churches and museums, but when it comes to vacations, Americans have always loved the great outdoors. Fishing, camping and just driving around are great American pastimes.

But now, welcome to the early stages of the era of “glamping” — glamorous camping. It’s a visit to the outdoors, but updated and upscale. While it’s just starting to take off, it’s likely to grow significantly based on emerging travel and vacation trends.

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Wall Street Journal Microtrends Column: Boss Nation by Mark Penn

Wall Street Journal Microtrends Column
By MARK PENN with E. KINNEY ZALESNE
From The Wall Street Journal Microtrends Column
Published August 3, 2009

It’s a common lament in America that we spend too much time working for “the man.” But these days, more and more of us are the man.

According to the Census, more than 10 million Americans are self-employed, up from about 8 million in 1980. Even more telling, the number of “non-employer firms” — businesses with no payroll — recently topped 20 million, up from 15 million in the late 1990s. A lot of people with jobs also have businesses on the side they hope will become big enough to support them.

And so the term “boss” today applies to a lot more of us than ever before.

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