Wall Street Journal Microtrends Column
By MARK PENN with E. KINNEY ZALESNE
From The Wall Street Journal Microtrends Column
Published August 3, 2009

It’s a common lament in America that we spend too much time working for “the man.” But these days, more and more of us are the man.

According to the Census, more than 10 million Americans are self-employed, up from about 8 million in 1980. Even more telling, the number of “non-employer firms” — businesses with no payroll — recently topped 20 million, up from 15 million in the late 1990s. A lot of people with jobs also have businesses on the side they hope will become big enough to support them.

And so the term “boss” today applies to a lot more of us than ever before.

Read the Full Article