Wall Street Journal Microtrends Column
By MARK PENN with E. KINNEY ZALESNE
From The Wall Street Journal Microtrends Column
Published August 23, 2009

Europeans love touring churches and museums, but when it comes to vacations, Americans have always loved the great outdoors. Fishing, camping and just driving around are great American pastimes.

But now, welcome to the early stages of the era of “glamping” — glamorous camping. It’s a visit to the outdoors, but updated and upscale. While it’s just starting to take off, it’s likely to grow significantly based on emerging travel and vacation trends.

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