By MARK PENN
Published October 6, 2009
We are in the midst of the Obama administration’s most important week to date, as it faces three decisions that, taken together, could very well shape its legacy.
Politico: The Strategy Corner with Mark Penn: Crossroads to action
 Mark Penn is the worldwide CEO of the public relations firm Burson-Marsteller, president of the polling firm Penn, Schoen and Berland Associates, and author of Microtrends: The Small Forces Behind Tomorrow’s Big Changes. |
About Microtrends
The newly released paperback edition of Microtrends, including many new and updated trends, is climbing on The New York Times’ Bestsellers list.
Here's what critics are saying:
"Unrelentingly fascinating ... a diligently researched tome chock-full of counterintuitive facts and findings that may radically alter the way you see the present, the future, and your places in both."
-- The New York Times
"Riveting ... imaginative ... Penn is as much a business consultant as he is a political junkie―a symbiosis that helps explain why so much of his book is so original."
--Financial Times
"Delightful and fast-paced...A breezy, entertaining consideration of niche groups within America."
--Business Week
"Read it for its dozens of social insights that could well be turned to profit."
-- The Economist
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Recent Posts
- The Huffington Post: Strategy Corner: The Health Care Jam by Mark Penn
- C-SPAN: Mark Penn talks about the 2010 Midterm Elections at the University of Arkansas Clinton School of Public Service
- The Washington Post: Mark Penn participates in Washington Post’s “Topic A” on How to Fix the Senate
- GW Hatchet: Pollster Mark Penn to donate collection of presidential polls to George Washington University
- Arkansas News: Obama should learn from Clinton says political strategist Mark Penn
Wall Street Journal Microtrends Column
- Wall Street Journal Microtrends Column: Religious Independents: God Without the Religion by Mark Penn
- Wall Street Journal Microtrends Column: The Unemployment Cushion by Mark Penn
- Wall Street Journal Microtrends Column: On the Web, Amateurs Rivaling Professionals by Mark Penn
- Wall Street Journal Microtrends Column: The Declining Soccer Mom by Mark Penn
- Wall Street Journal Microtrends Column: Grandparents to the Rescue by Mark Penn
Politico Column
- Politico: The Strategy Corner with Mark Penn: Turning to the left or to the center?
- Politico: The Strategy Corner with Mark Penn: White House is right to push back
- Politico: The Strategy Corner with Mark Penn: Crossroads to action
- Politico: The Strategy Corner with Mark Penn: Obama should carry, not be, the story
- Politico: The Strategy Corner with Mark Penn: Health care needs a clear message
Links
- Burson-Marsteller
- Microtrends – Book Site
- Microtrends – Publisher – TWELVE
- Microtrends – Read an excerpt
- Microtrends at Amazon
- Microtrends at Barnes & Noble
- Microtrends at Borders
- Microtrends Quiz on Facebook
- Penn, Schoen & Berland Associates
- The Leigh Bureau
- Twitter.com/Mark_Penn
- Youtube – MarkPennVideo
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