Mark Penn interviewed in April 2010 in Madrid, Spain at the Burson-Marsteller EMEA (Europe, Middle East, and Africa) Leadership Conference. The CEO discusses Burson-Marsteller’s Evidence-Based Communications Philosophy, PR after the recession and Social Media.
 Mark Penn is the worldwide CEO of the public relations firm Burson-Marsteller, CEO of the polling firm Penn, Schoen and Berland Associates, and author of Microtrends: The Small Forces Behind Tomorrow’s Big Changes. |
About Microtrends
The paperback edition of Microtrends, including many new and updated trends, is climbing on The New York Times’ Bestsellers list.
Here's what critics are saying:
"Unrelentingly fascinating ... a diligently researched tome chock-full of counterintuitive facts and findings that may radically alter the way you see the present, the future, and your places in both."
-- The New York Times
"Riveting ... imaginative ... Penn is as much a business consultant as he is a political junkie―a symbiosis that helps explain why so much of his book is so original."
--Financial Times
"Delightful and fast-paced...A breezy, entertaining consideration of niche groups within America."
--Business Week
"Read it for its dozens of social insights that could well be turned to profit."
-- The Economist
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Recent Posts
- Politico: Poll: Surprising demand for immigration reform, says Mark Penn
- Mark Penn’s Microtrends wins WPP Atticus Award
- Politico: Watch the Obama reelect numbers, says Mark Penn
- The Washington Post: Mark Penn answers “Topic A”: What should Obama focus on next?
- The New York Times: Mark Penn answers “How Can Obama Rebound?”
Huffington Post Blog Entries
- The Huffington Post: Poll Shows People Support Checks and Balances, But Want More Limits on Supreme Court Justices
- The Huffington Post: Strategy Corner with Mark Penn: Time for Obama to Lift the BP Fog With a New Strategy
- The Huffington Post: Strategy Corner by Mark Penn: Time for a New Kind of Bold from President Obama
- The Huffington Post: Strategy Corner: The Health Care Jam by Mark Penn
- The Huffington Post: State of the Union Scorecard by Mark Penn
Wall Street Journal Microtrends Column
- Wall Street Journal Microtrends Column: Religious Independents: God Without the Religion by Mark Penn
- Wall Street Journal Microtrends Column: The Unemployment Cushion by Mark Penn
- Wall Street Journal Microtrends Column: On the Web, Amateurs Rivaling Professionals by Mark Penn
- Wall Street Journal Microtrends Column: The Declining Soccer Mom by Mark Penn
- Wall Street Journal Microtrends Column: Grandparents to the Rescue by Mark Penn
Politico Column
- Politico: The Strategy Corner with Mark Penn: Turning to the left or to the center?
- Politico: The Strategy Corner with Mark Penn: White House is right to push back
- Politico: The Strategy Corner with Mark Penn: Crossroads to action
- Politico: The Strategy Corner with Mark Penn: Obama should carry, not be, the story
- Politico: The Strategy Corner with Mark Penn: Health care needs a clear message
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