By MARK PENN
Published April 19, 2011
While The King’s Speech was a great movie, it was also a great example of how to advise a CEO or other important leader. As the story unfolds, Lionel Logue, the King’s speech therapist, goes from the unwanted outsider to the trusted adviser through a process that dates back to Joseph and the Pharaoh. The relationship is based on trust, respect, a proven process, evidence-based advice and confidence. These are the same essential elements of advising a CEO, and all of them are illustrated as the movie unfolds.
Lionel teaches the King a few lessons in humility and self-respect. However, he also teaches all of us who get a chance to advise influential people just how to form that special relationship. The movie also underscores that just as important as having good advice is being able to deliver it in way that those you advise can hear it and use it.
Tony Blair said to me one day when planning out his third re-election campaign – “I feel like I am standing in front of a locked door without a key.” The point of that process was to help him find the key to his most difficult problem. And that is what Lionel did – he did not solve the King’s problem; rather, he helped the King find the fortitude within himself to overcome the obstacles standing in his way.