"Unrelentingly fascinating ... a diligently researched tome chock-full of counterintuitive facts and findings that may radically alter the way you see the present, the future, and your places in both." -- The New York Times
"Riveting ... imaginative ... Penn is as much a business consultant as he is a political junkie―a symbiosis that helps explain why so much of his book is so original."
"Delightful and fast-paced...A breezy, entertaining consideration of niche groups within America."
"Read it for its dozens of social insights that could well be turned to profit."
-- The Economist