TIME Ideas: Obama v. Romney: Who Will Win the Economy and How?

  TIME IDEAS
Obama v. Romney: Who Will Win the Economy and How?

Republican strategist Karen Hughes and Democratic pollster Mark Penn in their bi-weekly faceoff about Election 2012

Penn: It’s déjà vu all over again. Just about every election since 1932 has been about the economy, and the 2012 race is no exception.

According to a recent Gallup poll, when asked to name off the top of their minds the most important problem facing this country today, 72% of Americans named an economic issue.

Right now no one is winning the economy as an issue with critical swing voters. According to a recent New York Times/CBS poll, only 13% of independent voters are very confident in Obama’s ability to make the right decisions about the economy. Only 12% are very confident in Romney.

But Obama can, as he did in 2008, definitely win the economic issue. He did it then because in the face of an economic collapse, Obama presented himself as the steady hand with a plan. People are still looking for that kind of leadership. So far Obama has focused on the Buffett rule, problems with Wall Street and the issue of inequality.

The key to winning the economy is broadening his economic message from income inequality to the larger problems that are engulfing the country and much of the world. He has to focus more on how we can use America’s know-how to succeed in this new global innovation economy; comprehensive tax reform; and a budget deal that will give business the confidence to hire.

Over on the other side, Romney is still in the infancy stage when it comes to an economic message — and the once-moderate Massachusetts governor moved to the right during a primary in which he tried to appease the Republican base. His quick turn to embrace tax cuts and conservative policies like those of the Ryan budget plan has left him off-message and off-center. Ryan is a ticket to electoral oblivion.

Obama’s message may need some broadening but while Romney has experience in business, his shift to the right on the economy has created an opening that Obama can once again fill.

Read the full article at TIME Ideas

TIME Ideas: What Are the Best Next Steps for Romney and Obama?

  TIME IDEAS
What Are the Best Next Steps for Romney and Obama?

Republican strategist Karen Hughes and Democratic pollster Mark Penn in their bi-weekly faceoff about Election 2012

Penn: President Barack Obama has some key advantages that he should press in the battle against Mitt Romney, the likely Republican nominee. First, a gender gap is emerging with Obama leading by as many as 19 points on women’s issues in some polls and holding on to this advantage may be the key to victory. The Republican party has backed itself into a corner when it comes to women’s rights. Therefore Obama should be looking to revive the Violence Against Women Act that needs a constitutional fix, raise equal pay for equal work (even men favor that!) and in general revisit the safeguards that moms need to protect their kids in an increasingly turbulent online world. In 1996, no TV would be manufactured without a v-chip. Today it’s the cell phones and computers that need a v-chip so that parents can let their younger kids use these new technologies without fear about how they can be misused.

Second, Obama has now pulled ahead even among independents and that means that continuing to emphasize that he has a sound approach to balancing fiscal responsibility with our nation’s values and priorities is critical to his re-election. David Brooks may say he went too far in criticizing the Ryan budget, but the truth is that the President is on the right track with the idea that Romney-Ryan is a ticket to electoral oblivion, just as Dole-Gingrich came to stand for unacceptable cuts in Medicare and Medicaid.

Third, Obama needs to win the 26% of the electorate whose households earn more than $100,000. He connected with them last time and they were his key to victory in 2008 — his margin twice-over came from this important and growing group of professionals and households with dual incomes. That’s why “Buffett rule” days are as likely to lose him votes as gain them — these voters want to know what Obama is going to do to create new jobs through innovation and by mastering the global economy. That’s where he can retain and even make gains with this group.

Fourth, he should remind the voters that every day he is working to make their lives better. That’s why news like the FCC’s new database to track stolen cell phones and smartphones is not small bore — it’s the kind of thing that shows how the administration is looking out for people and their everyday problems.

Obama has a lot of advantages now as we begin to enter the one-on-one phase of the election and he has to press these advantages to win.

Read the full article at TIME Ideas

CNN: Who are the Soccer Moms of 2012?

Do independent women voters elect presidents? Democratic strategist Mark Penn and Republican strategist Linda DiVall assess who the “soccer moms” of 2012 are.

View the video at CNN

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