(Mark Penn Interview starts at 28:15 min)
A conversation with Mark Penn, chief strategist for Hillary Clinton and worldwide CEO of the public relations firm Burson-Marsteller and president of the polling firm Penn, Schoen and Berland Associates. Mark Penn also discusses his book, Microtrends: The Small Forces Behind Tomorrow’s Big Changes.
The Mighty One Percent
Small groups of enthusiasts are reshaping the way we live today, argues Mark Penn, author of Microtrends: The Small Forces Behind Tomorrow’s Big Changes and an advisor to Hillary Clinton’s presidential campaign. To view the video, please visit NPR News’ The Bryant Park Project
Mark Penn discusses the big idea behind his book, Microtrends: The Small Forces Behind Tomorrow’s Big Changes
 Mark Penn is the worldwide CEO of the public relations firm Burson-Marsteller, CEO of the polling firm Penn, Schoen and Berland Associates, and author of Microtrends: The Small Forces Behind Tomorrow’s Big Changes. |
The paperback edition of Microtrends, including many new and updated trends, was on The New York Times’ Bestsellers list.