Mark Penn cites statistics that show the traits that worked for men for thousands of years – aggressiveness and risk-taking – are not working for them in the information age, causing men to fall behind women in life expectancy, education, and good health.
Theatre Communications Group Conference: Co-Author E Kinney Zalesne Speaks About the Importance of Microtrends
At the 2008 Theatre Communications Group Conference in Denver, Microtrends co-author Kinney Zalesne spoke to the importance and emergence of microtrends. View the video on the Theatre Communications Group website
Q&A Cafe with Carol Joynt: Video 3/3
Mark Penn continues his discussion with Carol Joynt on polling and trends. In this interview, he talks about the trends in Marriage and Parenting.
Q&A Cafe with Carol Joynt: Video 2/3
Mark Penn continues his discussion with Carol Joynt on polling and trends. In this interview, he talks about the trends in Love and Romance, including Sex Ratio Singles and Late Breaking Gays.
Q&A Cafe with Carol Joynt: Video 1/3
Mark Penn discusses how he got into polling and why it interests him.
Mark Penn talks about how he got into polling, the high and low points in his career, undiscovered trends, and the power of the internet to bring people together to create change.
(Mark Penn Interview starts at 28:15 min)
A conversation with Mark Penn, chief strategist for Hillary Clinton and worldwide CEO of the public relations firm Burson-Marsteller and president of the polling firm Penn, Schoen and Berland Associates. Mark Penn also discusses his book, Microtrends: The Small Forces Behind Tomorrow’s Big Changes.