About | In the News | Reviews | Videos | Wall Street Journal Column
About Microtrends
Bill Gates, Tony Blair and President Clinton are among those who have listened closely to Mark Penn. In Microtrends, you’ll understand why so many influential leaders have sought his counsel.
Penn and his co-author E. Kinney Zalesne argue that the biggest trends in America are the microtrends — the smaller trends that go unnoticed or even ignored. One percent of the nation, or 3 million people, can create new markets for a business, spark a social movement, or produce political change.
Microtrends takes the reader deep into the worlds of polling, targeting, and psychographic analysis, reaching tantalizing conclusions through lively analysis. Microtrends highlights everything from business and politics to leisure and relationships.
