Mark Penn Participates in Time Warner’s Politics 2008 Summit

Mark Penn Participates in Time Warner's Politics Summit 2008

Mark Penn participates in panel entitled “Media Power Vs. Political Power: The 2008 Election Re-defining the Relationship” alongside senior correspondents from the major news outlets, as part of Time Warner’s Politics 2008 Summit: The Media Conference for the Election of the President. To view the video, please visit the Digital Hollywood Time Warner Summit Conference page.

Politico: Clintonism lives

Politico

By MARK PENN
Published August 25, 2008

For eight years, President Bill Clinton prepared America for the 21st century, restoring optimism and activism to the presidency, redefining America’s role in the world, funneling more money to the poor and underserved while balancing the budget and creating the foundation for the one of the greatest economic expansions since the Industrial Age.

And yet as Barack Obama formally accepts the Democratic nomination, having defeated Hillary Rodham Clinton, people regularly ask whether is Clintonism dead.

No, not by a long shot.

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Politico: Negative ads: They really do work

Politico

By MARK PENN
Published August 11, 2008

Clever negative advertising works. That is reality.

The tactic meets with media and pundit disapproval and spawns accusations of negativity, but the reality is that a clever negative ad can be devastatingly effective.

The 2008 presidential race is shaping up to be a close battle, and the tighter it is, the more the advertising will be ratcheted up, by both of the campaigns and the myriad independent groups sure to emerge.

Of course, voters publicly condemn negative advertising and suggest they would never be swayed by it. That was my experience in focus groups more than a decade ago, which found negative advertising to backfire. But Republican consultants such as the late Lee Atwater have used these tactics successfully in campaign after campaign. When reality and research differ, it is the research that is wrong.

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Politico: In WH race, strong is often wrong

Politico

By MARK PENN
Published August 4, 2008

In many recent presidential elections, Americans have had a choice: pick the candidate they think is a stronger leader or pick the candidate they believe is right on the issues. Almost always, they have chosen the stronger leader — even though they have often come to regret that decision.

Strong and wrong or weak and right — that is the choice that Republicans have tried to present to the voters. They will try it again this year; as conditions in the economy worsen and with two wars in the background, Americans are again looking for a tough leader for tough times.

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Politico: ‘Active grannies’ the new soccer moms

Politico

By MARK PENN
Published July 29, 2008

Despite all the talk about this election being driven by the youth vote, America as a nation has never been older and the power of the senior vote has never been greater.

In the relentless quest to find the soccer moms of this election, perhaps the answer will be found in the “active granny” vote — empty-nesters who have found a new freedom in their lives after the kids have left and who look at the world very differently than do their kids graduating college. The seniors of today may not be the so-called Greatest Generation, but they sure are the biggest generation — and their voting power has been compounded by the dramatic expansion in average life expectancy that’s occurred since they were born.

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