Politico: Mapping a path to the White House

Politico

By MARK PENN
Published August 19, 2008

During the Super Bowl, the seventh game of the World Series and the “American Idol” finale, Americans can be counted on to sit in front of their television sets. The same is true of the quadrennial political conventions. America is a country that tunes in for a good contest.

This year, the party that wins the battle of the conventions will likely win the election. In the past 60 years, few presidential candidates have overcome negative poll numbers taken after the conventions. While races have gotten closer and debates have had an effect, nothing in the months between convention and election has swayed the voters’ preferences.

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Theatre Communications Group Conference: Co-Author E Kinney Zalesne Speaks About the Importance of Microtrends

Kinney Zalesne speaks at the Theatre Communications Group Conference

At the 2008 Theatre Communications Group Conference in Denver, Microtrends co-author Kinney Zalesne spoke to the importance and emergence of microtrends. View the video on the Theatre Communications Group website

Charlie Rose: Mark Penn in Charlie’s Greenroom



Mark Penn talks about how he got into polling, the high and low points in his career, undiscovered trends, and the power of the internet to bring people together to create change.

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