Mark Penn answered questions on the diversity of Microtrends that are impacting society in Huntsville, Alabama and in America at large.
Q&A Cafe with Carol Joynt: Video 3/3
Mark Penn continues his discussion with Carol Joynt on polling and trends. In this interview, he talks about the trends in Marriage and Parenting.
Red Rodell is said to have responded to a reporter’s question about whether the Yale Law School faculty was “polarized” by proclaiming: “Of course not – they’re far too divided for that!”
In a nutshell, that’s also Mark Penn’s diagnosis of the American polity. He notes that the so-called Red/Blue divide is far weaker than generally supposed, but also points out that American society is, in fact, so splintered that dividing along Red and Blue lines makes it seem almost unified by comparison.
Penn, the Clinton pollster who “discovered” soccer moms and is chief strategist for Hillary Clinton’s presidential bid, instead slices and dices the American polity into 75 “microtrends.”
Penn defines a microtrend as “an intense identity group [that] has needs and wants unmet by the current crop of companies, marketers, policymakers and others who would influence society’s behavior.” Most of Penn’s book consists of short descriptions of groups he considers particularly significant and unappreciated.