Politico: So goes the nation: New electoral map

Politico

By MARK PENN
Published September 17, 2008

The outcome of the 2008 election will, like the last two presidential campaigns, come down to a small number of voters in a few places. Yet those votes will be affected by big, overarching events such as the emergence of Republican vice presidential nominee Sarah Palin, the economic crisis and the upcoming presidential debates.

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Politico: Penn on who won at conventions

Politico

By MARK PENN
Published September 9, 2008

Here’s my post-convention take on the most important questions likely to decide the general election.

Who won the conventions? No one — or everyone — won. The post-convention polls suggest that the party gatherings did not fundamentally change the race — this is going to go right down to the wire, and debates will be key. Nearly 55 million people voted in the primaries, and nearly 40 million watched the key speeches at both conventions. Voters are interested, listening and undecided.

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Politico: ‘Active grannies’ the new soccer moms

Politico

By MARK PENN
Published July 29, 2008

Despite all the talk about this election being driven by the youth vote, America as a nation has never been older and the power of the senior vote has never been greater.

In the relentless quest to find the soccer moms of this election, perhaps the answer will be found in the “active granny” vote — empty-nesters who have found a new freedom in their lives after the kids have left and who look at the world very differently than do their kids graduating college. The seniors of today may not be the so-called Greatest Generation, but they sure are the biggest generation — and their voting power has been compounded by the dramatic expansion in average life expectancy that’s occurred since they were born.

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