Politico: The Strategy Corner with Mark Penn: Crossroads to action

Politico

By MARK PENN
Published October 6, 2009

We are in the midst of the Obama administration’s most important week to date, as it faces three decisions that, taken together, could very well shape its legacy.

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The Leonard Lopate Show: Mark Penn discusses Microtrends, now available in paperback

Mark Penn was on WNYC’s Leonard Lopate Show discussing the ever-splintering subsets or “microtrends” that Americans identify with, including the new microtrends that have emerged since the financial downturn.

Listen to the show below or at wnyc.org:

Wall Street Journal Microtrends Column: Doomsayers by Mark Penn

Wall Street Journal Microtrends Column
By MARK PENN with E. KINNEY ZALESNE
From The Wall Street Journal Microtrends Column
Published June 17, 2009

Doom and gloom are in, optimism is out.

The fact that the stock market appears to have righted itself after the steep declines late last year seems out of step with the daily water-cooler talk about what is going to happen next. Fear about the future abounds, along with theories of how things could get worse. Behind these theories is the persistent (and perhaps correct) belief that there is another shoe to drop. Just as people start to get more comfortable, it is all going to come tumbling down again. While a few “doomsayers” were once the outliers among a widely optimistic populace, today there are millions of new pessimists talking up calamity and catastrophe as never before.

In just a few short years, we have gone from President Clinton’s oft-repeated “the best is yet to come” to fears that the “the worst is yet to come.” Hope reigned through most of 2008, but fear does in 2009.

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CNBC: Mark Penn reviews President Obama’s first months in office with CNBC’s Dennis Kneale


Reviewing President Obama’s first 100 days in office, with Mark Penn, president of Penn, Schoen & Berland Associates and CNBC’s Dennis Kneale.

Mark Penn says President Obama is showing great “experience, leadership, and ability to answer one crisis after another”. Watch the video now at CNBC

Mark Penn Participates in China’s Boao Forum for Asia (BFA) Annual Conference

Mark Penn participates in China's Boao Forum for Asia (BFA) Annual Conference 2009

Mark Penn spoke about the resilience of the internet economy to weather the financial crisis, including the rise of blogging and technology, and the dislocation and challenges facing journalists and the print industry. Watch the video on China’s QQ.com

CNBC Reports: Mark Penn Outlines Three Microtrends to Beat the Financial Crisis


Wall Street Journal Microtrends Column: Fearless Freddies: Bungee-Jumping in the New Economy

Wall Street Journal Microtrends Column
By MARK PENN with E. KINNEY ZALESNE
From The Wall Street Journal Microtrends Column
Published March 30, 2009

In these uncertain times, most people are seeking protection and safety from the prospect of even more economic turbulence. But another group is going bungee-jumping into the middle of the financial crisis — bravely increasing their investments even as the markets and the financial system collapse and gloomy predictions abound.

These “Fearless Freddies” are the ones who had the stomach to invest in Citigroup when its share price dipped below a dollar. They are the ones buying oil (and oil stocks) as it hits new lows. They are down in Florida looking for condos and checking out the foreclosures. They are either the smartest people in this changed economy — or the dumbest.

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Wall Street Journal: Mark Penn Discusses Political Challenges Facing World Leaders

WSJ’s Kelsey Hubbard speaks with CEO of Burson-Marsteller about the challenges that world leaders will be facing and how deep these issues actually are and his reaction to the Prime Minister’s ideas.

Wall Street Journal Microtrends Column: Value is the New Green

Wall Street Journal Microtrends Column
By MARK PENN with E. KINNEY ZALESNE
From The Wall Street Journal Microtrends Column
Published March 13, 2009

Until recently, being green was the best way for companies to demonstrate a sense of social responsibility, and for consumers to feel good about their purchases. Healthy food, hybrid cars, energy efficiency — these were the attributes that burnished brands.

But now green is taking a back seat to a new core value — value. Green hasn’t gone away, but companies are having to consider their “value” equation to try to serve the millions of consumers who either can’t afford premium experiences, or just don’t want them anymore.

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MSNBC: Mark Penn Explains Recession Microtrends on Morning Joe

Visit msnbc.com for Breaking News, World News, and News about the Economy

Strategist Mark Penn discusses how unprepared the US is for the newly unemployed masses

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