CNBC: Mark Penn reviews President Obama’s first months in office with CNBC’s Dennis Kneale


Reviewing President Obama’s first 100 days in office, with Mark Penn, president of Penn, Schoen & Berland Associates and CNBC’s Dennis Kneale.

Mark Penn says President Obama is showing great “experience, leadership, and ability to answer one crisis after another”. Watch the video now at CNBC

CNBC Reports: Mark Penn Outlines Three Microtrends to Beat the Financial Crisis


Wall Street Journal Microtrends Column: Quasi-Government Workers

Wall Street Journal Microtrends Column
By MARK PENN with E. KINNEY ZALESNE
From The Wall Street Journal Microtrends Column
Published December 24, 2008

Just as more people in China are working for firms that are privately owned, more workers in America are waking up to find themselves working for companies that are — at least for now — state-owned.

This new class of workers and executives in newly state-owned businesses is getting a crash course in what and what not to do as a quasi-government worker. Risk is out. Bonuses out. Off-site conferences out. Job security in. Paperwork in. Accountability in. Political limelight in.

Read the Full Article

Wall Street Journal Microtrends Column: The Impressionable Elites Get Snookered

Wall Street Journal Microtrends Column
By MARK PENN with E. KINNEY ZALESNE
From The Wall Street Journal Microtrends Column
Published December 19, 2008

For most of this century, con men and hucksters preyed on the uneducated and the elderly who couldn’t read the fine print. Some still are.

But now we learn that the real mother lode for con artists is not composed of uninformed dowagers who were left an estate they don’t know how to manage, but rather the Impressionable Elites* of country clubs, and the rarefied hedge fund managers of Wall Street and Greenwich.

Read the Full Article

Wall Street Journal Microtrends Column: The Mattress Stuffers

Wall Street Journal Microtrends Column
By MARK PENN with E. KINNEY ZALESNE
From The Wall Street Journal Microtrends Column
Published December 10, 2008

As the financial crisis swept across the nation these past few months, one of the first microtrend groups to emerge is the New Mattress Stuffers — people who have lost their trust in the financial world, and are preparing for the next meltdown.

Just as 9/11 created a vast industry in building security, so the recession could create a big industry in personal financial security — a new kind of survival kit. New Mattress Stuffers don’t care about the 10% interest rate on GE preferred stock that Warren Buffett snapped up; they care about making it through if hard times get even worse. As a result, firms which can offer ironclad guarantees of safety will appeal to this new group. These are people who have lost their faith in the housing market, the stock market, their bank, their big corporate employer, their auto company, and their last president. What is left but themselves?

Read the Full Article

Politico: What’s ‘in’ is now ‘out’

Politico

By MARK PENN
Published October 14, 2008

As Monty Python used to say, “No one expects the Spanish Inquisition” — which is another way of saying that no one expects the unexpected. And recent unanticipated political and financial events are a good reminder that everything could change in one fell swoop.

In a sense, the worsening financial crisis should come as no surprise — hedge fund managers I’ve met with over the past year and a half predicted almost perfectly what would happen. And Hillary Rodham Clinton was the first presidential candidate to warn repeatedly of financial danger while the president, Treasury secretary and Federal Reserve chairman all downplayed it.

Now the voters have shifted in Barack Obama’s direction, largely because he seems better able than John McCain to tackle these types of complex problems but also because the last Democratic president, Bill Clinton, performed so well during times of economic concern. In such situations, voters now instinctively reach for a Democrat rather than a Republican. And it has shaken up the presidential race.

Read Full Article

--->