92Y Tribeca: Mark Penn participates in a panel of industry leaders discussing “The Business of PR”

Mark Penn participated in a panel on “The Business of PR” at the 92Y Tribeca in New York with Kathy Bloomgarden, CEO, Ruder Finn and Steven Rubenstein, President, Rubenstein Communications.

In the highlight video, Mark mentions that despite the shrinking demand for newspapers, the demand for news and information in general is skyrocketing, and will continue to rise with the growth of the middle class. Watch the video at 92Y online.

Wall Street Journal Microtrends Column: On the Web, Amateurs Rivaling Professionals by Mark Penn

Wall Street Journal Microtrends Column
By MARK PENN with E. KINNEY ZALESNE
From The Wall Street Journal Microtrends Column
Published October 29, 2009

This is the age of the amafessional, when amateurs are rivaling professionals in opportunity, talent and the ability to produce quality work. It’s happening in virtually every field. In areas ranging from communications to medicine to simply making things with your hands, amafessionals are gaining in numbers and the ability to market their services.

Struggling amateurs used to want to become stars, and of course some still do, but this new phenomenon is different. Millions are participating just for the fun and challenge of it–-almost like running in a marathon. “Amafessionals” include both the amateur/professional hybrid and pajama professionals, who often work at home rather than the studio or the office.

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Business Week: Pinning Down the New American Shopper by Mark Penn

Business Week

Pinning Down the New American Shopper
It’s about information, value, and being green: Today’s discriminating consumers are careful about how they spend, and they’re concerned about the planet

By Mark Penn and E. Kinney Zalesne

The consumer that marketers have had a lot of fun selling to over the last few decades is disappearing. Those were the days—when a snappy jingle did the trick, a celebrity carried the day, and a higher price signaled higher quality.

The old obsession with personality, emotion, and overarching experience is giving way to the green eyeshades of facts, research, and greater rationality. Not all consumers are changing, but enough are to start altering the way we market to and treat consumers. Originality and zaniness will still have their place, but marketers will have to deliver some cold, hard messages at the same time.

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Mark Penn Participates in China’s Boao Forum for Asia (BFA) Annual Conference

Mark Penn participates in China's Boao Forum for Asia (BFA) Annual Conference 2009

Mark Penn spoke about the resilience of the internet economy to weather the financial crisis, including the rise of blogging and technology, and the dislocation and challenges facing journalists and the print industry. Watch the video on China’s QQ.com

Wall Street Journal Microtrends Column: America’s Newest Profession: Bloggers for Hire

Wall Street Journal Microtrends Column
By MARK PENN with E. KINNEY ZALESNE
From The Wall Street Journal Microtrends Column
Published April 21, 2009

In America today, there are almost as many people making their living as bloggers as there are lawyers. Already more Americans are making their primary income from posting their opinions than Americans working as computer programmers, firefighters or even bartenders.

Paid bloggers fit just about every definition of a microtrend: Their ranks have grown dramatically over the years, blogging is an important social and cultural movement that people care passionately about, and the number of people doing it for at least some income is approaching 1% of American adults.

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Politico: What’s ‘in’ is now ‘out’

Politico

By MARK PENN
Published October 14, 2008

As Monty Python used to say, “No one expects the Spanish Inquisition” — which is another way of saying that no one expects the unexpected. And recent unanticipated political and financial events are a good reminder that everything could change in one fell swoop.

In a sense, the worsening financial crisis should come as no surprise — hedge fund managers I’ve met with over the past year and a half predicted almost perfectly what would happen. And Hillary Rodham Clinton was the first presidential candidate to warn repeatedly of financial danger while the president, Treasury secretary and Federal Reserve chairman all downplayed it.

Now the voters have shifted in Barack Obama’s direction, largely because he seems better able than John McCain to tackle these types of complex problems but also because the last Democratic president, Bill Clinton, performed so well during times of economic concern. In such situations, voters now instinctively reach for a Democrat rather than a Republican. And it has shaken up the presidential race.

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Charlie Rose: Mark Penn in Charlie’s Greenroom



Mark Penn talks about how he got into polling, the high and low points in his career, undiscovered trends, and the power of the internet to bring people together to create change.

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