The Huffington Post: Strategy Corner: Stopping the Republican Comeback (Déjà Vu All Over Again) by Mark Penn

By MARK PENN
Published January 20, 2010

Once again an initially popular Democratic president tries to pass healthcare reform, raise taxes on the wealthy and expand domestic spending. And once again the voters send a sharp signal that they want him to chart a more centrist course. As Yogi Berra said “It’s déjà vu all over again.”

President Clinton’s wakeup call came with the 1994 mid-term elections — Obama’s came a year earlier with yesterday’s special election in Massachusetts.

In response to the similar situation, President Clinton fundamentally changed everything — his team, his policies, and the overall direction and message of his administration. He moved to the center with a balanced budget, welfare reform, and policies that helped concerned moms raise their kids, leaving behind the divisive bitterness of his first two years. As a part of that new team then, I saw how President Clinton consciously took his presidency back to the centrist message of his presidential campaign and relentlessly pursued swing voters; he didn’t go small, he went to the vital center — 24 million jobs and a balanced budget were big accomplishments.

President Obama now has plenty of time to turn this around before facing the kind of losses President Clinton did. But stopping the Republican machine now will not be done on the basis of words alone — it will take actions and results to calm this electorate.

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Statement about Mark Penn from President Bill Clinton

“Mark did a fine job for me in 1995 and 1996, during the government shutdown and my re-election campaign.

He also helped the Democrats win House seats in 1998, when we were badly outspent and pundits predicted losses of 25 to 35 seats. The last time the President’s party won House seats in the sixth year of his presidency was 1822.

He was a great help to Hillary in 2000 and 2006.

In 2008, his polling was accurate and advice was helpful even though the campaign didn’t prevail. As President Kennedy said, victory has a thousand fathers and defeat is an orphan.

I remain grateful for his hard work and loyalty.”

–President Bill Clinton, April 15, 2009

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