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By MARK PENN
July 18, 2010

By far, the most alarming numbers this poll presents for President Barack Obama are the reelection figures; against a generic Republican candidate, he loses by 5 points, 37-42. In general, when an incumbent’s reelect numbers fall below 50 percent, it’s a sign of trouble to come — and Obama’s inability to break even 40 percent may be the most telling indicator to come out of these data.

View the full results from Penn Schoen Berland’s poll, the first of six in Politico’s “Power and the People” poll series

Americans like Obama — despite nearly 10 percent unemployment and two ongoing wars, his 49 percent favorable rating remains much stronger than some of the low points hit by Presidents Bill Clinton and George W. Bush. But what is surprising is the 11-point gulf between his favorable (48 percent) and reelect ratings. This suggests a lot of voters are saying, “I like him personally” but not “I would vote for him again.”

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By MARK PENN
July 6, 2010

The country is likely to go into the midterms divided and dissatisfied — conditions unlikely to produce good news for the Obama administration.

But just how bad the news could be remains uncertain. Successfully reducing and deflecting the damage could make a huge difference in the political landscape — and the administration’s future.

Many key variables are set: Unemployment is stuck at more than 9 percent, most Americans have a negative view of the health care bill, the deficit continues to skyrocket and the war in Afghanistan is not going well. Independent movements, like the tea parties, are spreading like wildfire, and the president’s approval ratings can’t seem to break 50 percent.

All in all, it could take a political Houdini to get out of this mess.

The administration’s plan, so far, seems to be to blame Wall Street for the economic mess, the health insurance industry for rising health care costs and BP for the oil spill and its protracted damage. President Barack Obama has blamed Republicans for the gridlock and a divided country.

But it is going to take a lot more than the blame game to cut electoral losses to acceptable levels. Democrats could lose 25 seats in the House and four Senate seats and still call it a midterm victory. But the fear is real that unless there are strategy changes, Democrats could lose a lot more.

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By MARK PENN Published June 1, 2010

President Obama’s political career and clout have never been in a more perilous state than this week as he faces mounting crises, plummeting poll numbers, and solutions that remain just out of reach.

The list of problems has become almost endless — the BP spill is becoming Obama’s hostage crisis, and will likely hit 100 days without a solution; unemployment remains stuck at nearly 10 percent; either from desperation or isolation, Israel has created a new Mideast challenge; Iran has enough nuclear fuel for two nuclear bombs; north Korea is threatening south Korea; the deficit is exploding and the healthcare bill remains unpopular. And these are just the top level problems; as a result, administration press briefings sound somewhat like the old theme song from “Car 54, Where Are You?” — a show from my childhood. And Voters across the country are wondering if they underestimated the value of experience and crisis management as important attributes for their president.

Despite this litany of growing problems, the president spent just 3 hours in New Orleans before heading off to a weekend vacation, attempting to move the traditional Arlington Cemetery Memorial Day ceremonies to Chicago, where they were rained out, filling up the Drudge report. Equally surprising was the White House decision to wait three months to answer questions on the Sestek job offer, and then do so on the Friday before Memorial Day weekend.

So what’s a president to do facing these problems and midterms around the corner?

First, almost all of these problems are about substance, not style, branding or even communications. They can’t be addressed with press conferences and panels. The public is looking for direct and immediate action, thought out and taken by the an administration that acted boldly when it took office to prevent a possible depression.

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By MARK PENN Published April 20, 2010

The prediction that passage of health care followed by an impressive agenda of global nuclear and Wall Street regulatory reform would lift up the administration by showing aggressive leadership seems to be one of those strategies that looks good on paper but so far has not worked in practice.

President Obama’s ratings remain below 50 percent in the Gallup tracking and in most other polls. The prophesied bump from health care never materialized, and the polls show most Americans still oppose the health care plan, believing it will increase, not decrease, the cost of their care.

The administration’s calculus that unpopular legislative success can translate into big November wins simply doesn’t add up. Unless the administration finds a new path and a new strategy, they’re facing potential electoral retribution on a scale unseen since 1994, when sweeping GOP victories seriously constricted President Clinton’s legislative options.

To hold on to his majority, the President needs to make course corrections — It’s time for a new kind of bold from President Obama.

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On Morning Joe today, Democratic strategist Mark Penn says “President Obama has his mojo back.” With the passage of the healthcare bill, he has shown he can get things done. Now he needs to keep the momentum going and press on with his other initiatives, including financial regulatory reform.

Watch the video now at MSNBC

By MARK PENN Published March 5, 2010

The idea of jamming major legislation through Congress usually crops up whenever there’s serious popular desire for change, and equally serious Congressional resistance. In the past, reconciliation has typically only ever made it to the table when one factor of Congress — at the behest of special interests — has set themselves squarely in the path of popular legislation, threatening its passage with delays, obfuscation, and parliamentary maneuvers.

This has been true of just about every major fight I can recall, from gun safety measures to mandatory gas mileage requirements. In every case, the public debate had generated majority support, but Congress was blocking it because of special interests groups — and, every time, the president won a solid victory by overcoming the gridlock.

But, for better or worse, this is not the dynamic in health care today. The litmus test of solid public support remains unmet, making this new strategy a potentially dangerous political Molotov cocktail.

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Mark Penn, Democratic political strategist, talked about the current political climate in Washington, D.C., heading into November’s midterm elections.

Watch the video at the C-SPAN Video Library

Obama should learn from Clinton, political strategist says

What the Obama presidency needs now is “a good dose of Clintonism,” the chief strategist for Hillary Clinton’s 2008 presidential campaign said today.

Mark Penn, who first went to work for the Clintons in 1994 when then-President Bill Clinton hired him as an adviser following the Democratic Party’s dramatic losses in that year’s midterm elections, said Obama faces many of the same challenges President Clinton faced 16 years ago.

Clinton bounced back from those losses with “some small things like balancing the budget, reforming welfare and creating 24 million jobs,” Penn said during a talk at the University of Arkansas Clinton School of Public Service.

Clinton learned from the 1994 losses and began “moving the country to the center in a way that people felt the president was listening to them,” Penn said, adding that Clinton’s successes could be traced back to the fact that he had clearly defined strategies.
“As you recall, President Clinton had a very clear economic strategy,” he said. “Elements of his economic strategy were popular; some were not so popular. He believed in expanding trade, he believed in expanding investment in infrastructure, education — math and science. He believed in closing the federal deficit. Those three elements were a strategy that everybody understood.”

Obama should follow suit, according to Penn…

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By MARK PENN Published January 27, 2010

It’s the Super Bowl of politics – the SOTU is watched in some years by up to 60 million people, and it’s usually the President’s best opportunity to address the country, tell them his plan, and bolster his approval.

What could have been a rather sleepy affair has taken on new significance with the loss of the Massachusetts Senate race – it has added dramatic tension and probably 10 million more viewers. How will the president handle the Mass. defeat? What will he say about healthcare? Is he moving to the center?

President Bush generally got little out of his State of the Union addresses. President Clinton did best in 1996 and 1998 — one against the backdrop of the Gingrich government shutdown and the other at the start of the Monica Lewinsky revelations. Clinton successfully pushed back on his critics and reassured the nation in those two pivotal speeches.

President Obama now has to do the same.

But perhaps the biggest questions around President Obama are exactly which course is he taking on so many critical issues – I think the choices he makes will determine the success of the speech and perhaps even of his presidency. So let’s go through his choices.

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On Morning Joe today, Mark Penn discussed how the Massachusetts election result is a wake up call to President Obama just as the failed midterm elections of 1994 were for President Clinton. Mark recommends that the Obama administration take a lesson from the Clinton years and begin to change direction, move to the center and to bipartisanship to keep their policies moving ahead.

Watch the video now at MSNBC