Videos: Business

All Videos | Microtrends | Politics | Business | Biographical


Mark Penn interviewed at Burson-Marsteller EMEA Leadership Conference

Mark Penn interviewed in April 2010 in Madrid, Spain at the Burson-Marsteller EMEA (Europe, Middle East, and Africa) Leadership Conference. The CEO discusses Burson-Marsteller’s Evidence-Based Communications Philosophy, PR after the recession and Social Media.

92Y Tribeca: Mark Penn participates in a panel of industry leaders discussing “The Business of PR”

Mark Penn participated in a panel on “The Business of PR” at the 92Y Tribeca in New York with Kathy Bloomgarden, CEO, Ruder Finn and Steven Rubenstein, President, Rubenstein Communications.

In the highlight video, Mark mentions that despite the shrinking demand for newspapers, the demand for news and information in general is skyrocketing, and will continue to rise with the growth of the middle class. Watch the video at 92Y online.

Mark Penn Participates in China’s Boao Forum for Asia (BFA) Annual Conference

Mark Penn participates in China's Boao Forum for Asia (BFA) Annual Conference 2009

Mark Penn spoke about the resilience of the internet economy to weather the financial crisis, including the rise of blogging and technology, and the dislocation and challenges facing journalists and the print industry. Watch the video on China’s

Mark Penn Participates in BusinessWeek’s 2009 Media Summit

Mark Penn participated in the summit’s panel entitled “Global Media and Advertising: The Transition – TV, Broadband, Mobile and Social Media,” alongside other communications industry leaders. Participants addressed the transformation of advertising in the face of digital media, with a view towards a more holistic understanding of what the next generation of the industry will look like.

Burson-Marsteller: Mark Penn and Harold Burson on the Future of Public Relations

Burson-Marsteller: Mark Penn and Harold Burson Discuss Communications and Corporate Responsibility